Privacy policy

Last Updated: January 18, 2026

The Inner Cult (“we,” “our,” “us”) operates this website and provides related products and services (the “Services”). This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit or make a purchase from our website. By accessing or using the Services, you agree to the practices described in this Privacy Policy.

1. Data Controller We are the data controller for personal information you provide through this website. Our online store is hosted by Shopify, which provides the e-commerce platform that enables secure payments, order processing, and analytics. Shopify processes data on our behalf in accordance with its own privacy and data-protection standards.

2. Personal Information We Collect Depending on how you interact with our Services, we may collect:

  • Contact Information: Name, billing address, shipping address, phone number, and email address.

  • Payment Information: Card data, UPI details, or other payment information processed securely by Shopify or authorized payment partners. (We do not store full payment details on our servers).

  • Account Information: Login details, preferences, and activity on your account.

  • Order & Transaction Details: Products viewed, purchased, returned, or exchanged.

  • Communications: Emails, support messages, and any attachments (e.g., photos or unboxing videos).

  • Device & Usage Data: IP address, browser type, device identifiers, cookies, and behavior on our website (pages viewed, time spent, clicks).

3. How We Collect Information We collect personal information through:

  • Direct interactions: When you place an order, create an account, or contact customer support.

  • Automated technologies: Cookies, analytics tools (e.g., Shopify Analytics), and device/browsing data.

  • Service partners: Payment gateways, courier companies, fraud prevention tools, and marketing partners (only with consent).

4. How We Use Your Information We use your information to:

  • Process, deliver, and track your orders

  • Communicate updates regarding your purchase

  • Respond to support requests

  • Send marketing messages (only if you opt in)

  • Personalize your shopping experience

  • Improve website performance and analytics

  • Prevent fraud, misuse, or unauthorized activity

  • Comply with legal obligations

We do not sell, rent, or trade your personal information.

5. How We Share Information We may share limited personal data with:

  • Service Providers: Payment processors, courier partners, IT/analytics tools, and customer support applications.

  • Legal Authorities: When required to comply with a law, regulation, or legal process.

  • Business Transfers: If The Inner Cult undergoes a merger or acquisition, customer information may be included as a transferred asset.

All partners are required to maintain confidentiality and follow reasonable security standards.

6. Data Security & Retention We implement physical, electronic, and organizational safeguards to protect personal information. While we take reasonable precautions, no online system is completely secure. We retain your data only for as long as necessary to:

  • Fulfill the purpose for which it was collected

  • Comply with accounting or tax obligations

  • Resolve disputes

  • Enforce our agreements

7. Your Rights Depending on your jurisdiction, you may have the right to:

  • Access your personal data

  • Request corrections

  • Request deletion (where legally permitted)

  • Withdraw consent for marketing

  • Lodge a complaint with a supervisory authority

To exercise your rights, please email us at: theinnercult@gmail.com We may request identity verification before processing your request.

8. Cookies & Tracking Technologies We use cookies, pixels, and similar technologies to improve site functionality, save your preferences, and analyze traffic. You can manage cookie settings in your browser. Disabling cookies may impact certain features of the website.

9. Children’s Privacy Our Services are not intended for individuals under the age of 18. We do not knowingly collect data from minors. If you believe a child has submitted information to us, contact us and we will delete it promptly.

10. International Data Transfers Shopify stores and processes data in multiple global locations. By using our Services, you consent to your data being transferred to and processed in countries outside of India, subject to reasonable safeguards.

11. Updates to This Privacy Policy We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will always be posted on this page with a revised “Last Updated” date.

12. Contact Us If you have questions about this Privacy Policy or how your data is handled, contact:

The Inner Cult Email: theinnercult@gmail.com Address: Door No. 145, Ward 4, Pattambi, Kerala - 679303, India